Planificación situacional aplicada al sector socioeconómico venezolano. Caso: “Emprendedores Emergentes de Negocios”

Abstract

The objective of this article is to present the results obtained in the application of the Situation Planning Model (SPM) in the Venezuelan socio-economic environment, under the dynamic of policies that were applied during the year 2000. The methodology employed was exploratory, documentary and descriptive, since the application of this Situation Planning Model requires the same. The results of the research after applying all the analytical explanatory, documentary and descriptive instruments, indicate that the alternative strategic action which promoted situational change in order to resolve the concrete problem selected, which was unemployment, was the project called “Promotion and support for emerging business entrepreneurs”, which generated a greater dynamic effect on the economy. As strategies for process characterization, the application of dialogue, bargaining, and alliance (cooperation and co-optation) discussion tables was stressed and generated the appropriate political climate that favored the adequate application of the project.