Financial Aspects of The Company’s Pricing Policy on Foreign Markets

Abstract

The aim of the article is to indicate the role of financial factors (forms of payment) in the pricing policy of a company that enters international export aid markets. The forms of payment used in exports, which should secure payment for exported products, have been presented. This is important because the proceeds from sales determine the implementation of the marketing strategy and survival on foreign markets. Factoring and forfaiting are particularly convenient for the exporting company, apart from letters of credit and collection.