Examining the rural tourism experiences of tourists in emerging rural tourism destination: Burdur Province, Turkey

Abstract

This study examines the rural tourism experiences of the tourists visiting the Lake Salda and Lisinia Doğa of Burdur province, which has shown an important development in rural tourism in recent years. Data has been collected from the comments of the tourists who have visited Lake Salda and Lisinia Doğa on the online platform www.tripadvisor.com and content analysis has been used to examine data. Frequency and word cloud analysis have been performed in MAXQDA Analytics Pro program. Research results indicate that rural tourism experiences are versatile and heterogeneous, based on authentic (unique) experience, activity experience, local food & beverage experience, accommodation experience, local souvenir experience, testify wildlife rehabilitation, transportation experience and negative experience. Tourism businesses may be offered to design and manage their products and services for rural tourism experiences.