Adding Value of Crispy Peperek Product Using Quality Function Deployment and Value Added Engineering

Abstract

Peperek fish production is the seventh largest production in Lamongan, low price of fish has resulted in fishermen's income peperek too low, then if an attempt is prospective fishery products to be processed into other products that have value added. The development of product design used Quality Function Deployment (QFD) method especially the product design phase and value engineering method to analyze added value. The results of this study indicate that processed fish products that consumers demand peperek are crispy peperek (57.5%). Technical requirements regarding products that have the highest contribution value are the materials used are quality materials 0,1441, clean fish condition and repeatedly washed 0,1297, the rest of the cooking oil on fish is minimal 0,1270. Technical requirements regarding packaging that has the highest contribution value are the packaging should be tightly closed 0,1805 and packing not easily broken 0,1800. An alternative design chose by using value engineering method that is the best alternative with original taste crispy peperek, polypropylene plastic packaging, medium fish size, and net of 100 - 125 gram every pack. The added value of crispy peperek products is IDR. 4.692 every pack with a profit rate of 46,92%.