Economic Empowerment of Coastal Society through Entrepreneurship Based on Local Economic In a Southern Cross Area of the Province of East Java

Abstract

The southern coast of East Java was a country with mountain’s contour. While the Southern cross area built up a sizable economic potential, its use would depend greatly on society, local governments, and other stakeholders in their ability to take advantage of that opportunity. This research explored the local potencies in a southbond crossing area of the province of East Java which could be developed in order to boost economic value for community, and explored contributing factors (Strength and opportunity) and barricade factors (Weakness and Obstacle) in entrepreneurial development of society. Moreover, this practical research contribution was strategic activity programs which were able to be executed to improve and develop the level of economic society in this area, effectiveness of its growth and factors affecting its development , and development needs. The economic potencies which could be developed in this area were tourism sector, especially ancient tourism. furthermore, if we considered livehood pattern, the dominant sector was agriculture. The potency of industry sector which was able to developed was small and medium micro-businesses such as culinary based on local potency and home-made industry. The Private economic pontential was home-made and cooperative industries. Another economic potential supporting the development of local economic on this research area is village corporations and women cooperative.