Exploring electric driving pleasure - The BMW EV pilot projects

Abstract

An electric vehicle (EV) is more than just a car with an electric engine. It implies a major shift in everyday experience. Charging the vehicle at home, thinking about where this energy comes from, dealing with limited range or driving a silent vehicle without engine noise are only some aspects of a completely new ecosystem for an electric vehicle owner. Of course, EVs will only succeed in the mass market if they meet customers' expectations. With the decision to step into this unknown terrain, the BMW Group gathered data in field trials with pilot customers of the MINI E and BMW ActiveE. The field trials discovered that everyday driving does not differ significantly from conventional vehicles in the same segment. About 90% of intended trips can be realized, showing the gap that needs to be closed is manageable. In order to close it, BMW will offer innovative mobility services and charging solutions. © 2013 Springer-Verlag.