The corporate social responsibility and its role in ecuadorian enterprises

Abstract

Introduction. The objective of this research is to Objective. define the application of corporate social responsibility in Ecuador, since it represents a voluntary decision by companies to improve the conditions of interest groups in order to obtain future economic benefits. In Ecuador, CSR is still poorly applied and is generally applied in a philanthropic manner or with care for the environment, so that the term is not yet rooted in corporate values and objectives. Materials and methods. The methodology used has a mixed qualitative-quantitative approach through exploratory, descriptive and documentary research with an inductive-deductive method. Results. As a result, it was determined that in terms of CSR, Ecuador is still analyzing and testing the benefits offered by CSR. Conclusion. However, it is concluded that more and more companies begin to value the purposes of social responsibility and show interest in implementing it in organizations.