The Impact of Strategic Planning Activities on Private Sector Organizations Performance in Sudan: An Empirical Research

Abstract

Private sector organizations of 21st century face local and international challenges resulted from the revolution of information, technological development, globalization, market liberalization and knowledge explosion, therefore strategic planning in private sector became an urgent necessity. The aims of this study, is an attempt to study the impact of strategic planning activities on private sector organizations in Sudan. The study comprises four variables of strategic planning process indicators. Those indicators represent each a component of strategic planning process and were obtained from inclusive review of the literature of strategic planning which are mission statement, implementation, internal &external analysis and control and evaluation. Organizational performance is measured by productivity and turnover dynamic. Data (N= 60) for this study were collected through questionnaires which were accompanied by a letter expressing the research project and promising respondents of the privacy of their answers. Those participants were managers of ten private sectors organizations in Sudan-Khartoum state. Statistical tools such as Spearman's Rank Correlation was used to test hypotheses and achieve the objectives, and the statistical package for social science was used to coordinate the data, thus the research is descriptive and as a result quantitative methods have been used. The result confirms that all four variables of strategic planning activities are positively correlated with organizational performance in Sudanese private sector organizations. [PUBLICATION ABSTRACT]