Analysis on the Current State of the Disney Economy and Sentiment Text Analysis on Customer Reviews

Abstract

The first part of this paper is a data analysis of Disney's economic situation, starting with an analysis of the company's overall assets, followed by an analysis of the economic direction of the four areas under Disney, and finally an investor's perspective on Disney's development trends. The specific indicators analyzed are operating income, net income, total assets, total liabilities, earnings per share, etc. The second part is based on the word frequency statistics of the evaluation text of Disneyland by different groups of ratings, and the cloud chart can more visually show the difference of the evaluation between different groups. Disney's unique economic composition makes it quite different from traditional media companies, and exploring Disney's economic growth model has significant implications for the development of future media companies. The purpose of this paper is to improve the service through exploring the current economic situation of Disney, visualizing and analyzing the visitor evaluation of the Disney theme park, which is the largest module of Disney's business. The theme parks account for the largest share of Disney's four economic modules, but revenues in this area have been significantly affected by the epidemic; the results of the analysis of its visitor evaluations clearly point out the strengths and weaknesses of its services and serve to provide recommendations for its development.