THE IMPACT OF DIGITAL TRANSFORMATION STRATEGY ON HUMAN RESOURCE DEVELOPMENT IN COMMERCIAL BANKS

Abstract

This paper examines the impact of digital transformation strategies on human resources (HR) development in Jordanian commercial banks. In an era where digital technologies are evolving rapidly, organizations must ensure their employees acquire the necessary skills to keep pace. The study investigates how these strategies influence employees’ learning, growth, and performance. A survey was conducted with 691 senior and middle management employees across 13 Jordanian commercial banks, highlighting a significant relationship between digital transformation and the enhancement of employee skills, particularly in technology and innovation. These results align with prior research on the role of digitalization in boosting organizational efficiency and adaptability. The findings demonstrate that a well-implemented digital transformation strategy not only enhances employees’ skills but also strengthens the overall competitive position of the organization. This research contributes to the growing body of knowledge on digital transformation and provides valuable insights for managers and policymakers seeking to integrate digital strategies into their HR practices.