Memorable nature-based tourism experience, place attachment and tourists’ environmentally responsible behaviour

Abstract

This study tests a new model for memorable nature-based tourism experiences by examining the effects of novelty, experiencescape, experience co-creation, experience intensification and satisfaction. The study also examines the relationship between memorable nature-based tourism experiences, place attachment and tourists' environmentally responsible behaviour. Data were gathered from tourists who visited a national park within the three months preceding the data collection period (January-March 2021) using an online survey questionnaire distributed through Amazon Mechanical Turk (MTurk) in March 2021. This study's main contributions include the expansion of the memorable tourism experience construct and the inclusion of four key variables that influence place attachment in the formation of tourists' memorable nature-based tourism experiences. The relationship between place attachment and tourists' environmentally responsible behaviour was also shown to be significant.