A PEEP INTO THE FUTURE THROUGH THE PAST: A BIBLIOMETRIC ANALYSIS ON WOMEN TRAVELERS

Abstract

The research investigates the advancements made in the area of women travelers by examining publication trends, top contributors, collaborations, and thematic areas. It also explores ways to make travel more convenient for women. The study analyzes data from articles published in 41 journals from 1982 to 2023, using bibliometric analysis, descriptive analysis, science mapping, citation metrics, prestige analysis, keyword co-occurrence metrics, and network analysis. The research reveals the top ten authors, organizations, and countries in women traveler-related literature. The study identifies five major themes, including Women Travelers and Solo Travel, Women Travelers and Travel Motivation, Women Travelers and Purchase Intention, Women Travelers and Girlfriend Getaways, and Women Travelers and Sexual Behavior. A Focus Group Discussion with eleven participants confirmed the thematic analysis findings, revealing that women have a positive attitude towards solo travel and that technology eases their travel. The study identifies research gaps in women's travel and solo travel and suggests managerial implications for making women's travel safer and more convenient. The study enhances the understanding of women traveler research, raises awareness of research frontiers, and guides future directions in business travel niche market segments.