The evolution of information dissemination, communication media and technology in Malaysia

Abstract

Information plays an integral part of human life. With the availability of data and information, people could learn and comprehend about beneficial substances in life. Knowledge and dissemination of information have flourished today as the development of technology has intensified how dissemination of information from traditional to modern means. With this increasingly evolving mass media, it has also inadvertently affected the distribution of information, expansively and flexible. From this study, we can observe the evolution of the dissemination of information that began with printed materials to digital materials. Massive user growth has been evident from the method of reading printed materials, to the use of radio, television, Internet and mobile phone. The degree of tendency of using these methods is also comparable in terms of reliability of the information gained and accessibility of the audience through the media. The interdependent use of the Internet and mobile phones has outperformed other media, especially in terms of information search, knowledge trustworthiness and audience accessibility.