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The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-

  • Kim H
  • Moon H
  • Choo H
  • et al.
Journal of the Korean Society of Clothing and Textiles (2011) 35(4) 408-420
DOI: 10.5850/jksct.2011.35.4.408
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Abstract

김현숙 문희강 추호정 윤남희 (2011) 패션명품 소비가치가 브랜드 관계유지의도에 미치는 영향 -명품 구매액과 구매브랜드 수에 따른 세분시장별 분석-

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APA

Kim, H.-S., Moon, H.-K., Choo, H.-J., & Yoon, N.-H. (2011). The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-. Journal of the Korean Society of Clothing and Textiles, 35(4), 408–420. https://doi.org/10.5850/jksct.2011.35.4.408

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