A study on the prospects of digital platform for multi-network marketing (MNM) in retail industry

Abstract

Multi-network marketing is known as Pyramid selling, where it involves the promotion of the products and services of the company. It also involves field work and online marketing. Where through online it helps to know the potential digital platform for Multi-network marketing in retail industry. Implementation of a plan is one of the main aspectof the Multi-network marketing, where it involves some techniques and training for promotion in the retail industry. This paper focuses on the prospects for digital platform for Multi-network marketing in retail industry. The objective is to examine entrepreneurship opportunities in retail for Multi-network marketing sector. The sample was selected from Multi-network marketing companies. The data was collected through scheduled questionnaire and telephone interview.