Analysis of the Dual Empowerment Pathways of AIGC Technology in the Teaching Reform of New Media Operations Courses

Abstract

With the rapid development of Artificial Intelligence Generated Content technology, the field of education is undergoing unprecedented changes, which also provides a dual empowerment path for the teaching reform of new media operation courses. This paper systematically discusses the innovative application of AIGC technology in teaching practice in view of the current practical difficulties such as lagging curriculum system, weak practice scene and insufficient application depth of technical tools. Based on the specific cases of large language model, image generation tools and video generation platform, this paper constructs a two-way driving framework of "technology empowerment teaching innovation"and "quality-oriented ability reconstruction". It is expected that AIGC technology can realize the iteration of teaching content and the innovation of teaching methods through the functions of text generation and multi-modal creation, and improve students' creative thinking stimulation, systematic thinking construction and human-computer collaboration ability. This study provides a theoretical reference and practical framework for the intelligent transformation of new media operation courses in colleges and universities and the cultivation of new media talents in the AIGC era.