Acceptance of and satisfaction with online educational classes through the technology acceptance model (TAM): the COVID-19 situation in Korea

Abstract

This study examines the current state of acceptance of online classes using the technology acceptance model. The background of the study is the turning point in Korean education in response to the COVID-19 pandemic and speculation about changes in the post-COVID educational environment. To measure the acceptance rate of online classes, a survey was conducted on a total of 313 university students taking online classes. The data were analyzed using structural equation modeling. The results of the study are as follows: First, the perceived ease of use of online classes showed a positive effect on perceived usefulness. Second, both the perceived ease of use and usefulness of online classes showed a positive effect on educational satisfaction. Third, both the perceived usefulness and satisfaction showed a positive effect on the acceptance intention of online education. However, the perceived ease of use did not have a positive effect on acceptance intention. These results suggest that satisfaction with online education can be further improved by developing online classes that are easy to use, focusing on the features that are frequently used by university students. In addition, universities should continuously provide training and advice to increase students’ perceived usefulness of online classes.