A New Study of AI Artists for Changing the Movie Industries

  • Sookhom A
  • Klinthai P
  • A-masiri P
  • et al.
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Abstract

Due to the rise of artificial intelligence (AI) in the arts, this paper aims to explore the use of AI for reducing film production costs through the creation of realistic images. Additionally, we investigate whether AI can recreate the same character at the same age. Without needing to replace the original actor, qualitative data collection tools were employed to study three distinct population groups within the film industry: film industry professionals, moviegoers, and technologists. Our research reveals that AI, or AI artists in film production, still face limitations in significantly reducing production costs. Furthermore, it is crucial to engage a text expert in the image production process for films who possesses a comprehensive understanding of film principles in order to achieve images that align with the project’s requirements. Moreover, the introduction of the AI artist technique allows for the recreation of a character at the same age portrayed by the same actor, even if that actor may have passed away. Consequently, obtaining consent from the relatives of the actor or actress becomes a necessary step. Furthermore, the aspect of audience acceptance does not hold significant interest, as it demands a greater level of realism in both the image and the actors, surpassing what AI can provide. Therefore, this paper underscores the increasing influence of AI in the arts, particularly within film production, and examines its potential to reduce costs and recreate characters.

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APA

Sookhom, A., Klinthai, P., A-masiri, P., & Kerdvibulvech, C. (2023). A New Study of AI Artists for Changing the Movie Industries. Digital Society, 2(3). https://doi.org/10.1007/s44206-023-00065-z

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