SOCIAL NETWORKS AND INTERNATIONAL RELATIONS IN THE TOURISM SECTOR

Abstract

Tourism is a social and scientific phenomenon. From here, its knowledge must be approached from a complete vision and not limited to a single discipline or set of them separately, since it is multidisciplinary. The role of international relations in tourism is a phenomenon with great economic, social, cultural, and environmental consequences, which can condition the behavior of tourists and the tourism sector as a whole. The pandemic caused by COVID-19 has affected the entire world population, the main economic engines of each and every one of the countries and international relations derived from the tourism sector. The coronavirus has not only affected the people who are under its effects, but it has also changed the global perception of reality just as the media have been forced to create a new way of communicating. Meanwhile, social networks have been the fastest and easiest way to disseminate all kinds of information and misinformation, adopting new formats and new anti-hoax measures (fake news). They have been effective and it is identified that thanks to the different platforms, citizens have found themselves somewhat more sheltered, understood and have received information about what is happening around their lives. Due to the closure of borders and the decrease in flights, worldwide tourism suffers serious consequences and for all this, the incidence of the coronavirus in the economy and international relations are protagonists of a difficult reality and a prompt and expected recovery.