Sustainable Entrepreneurship and Digital Technologies: Challenges and Potential Aspects for Brazilian Agtechs

Abstract

Objective: this study analyzes sustainable entrepreneurship practices in Brazilian agribusiness startups, specifically agtechs, identifying challenges and opportunities for the application of digital technologies. Methods: the qualitative research approach is based on multiple case studies. Data collection was conducted through interviews with 10 agtechs CEOs and secondary data sources. The ATLAS.ti 23 software was utilized as a resource for data organization and analysis support, employing content analysis as the method. Results: the findings reveal that agtechs adopt practices of entrepreneurship by opportunity and are sustainability-oriented in resource allocation, organizational configuration, and establishment of management systems, principles that contribute to creating an organizational environment conducive to sustainable innovation. Predominantly weak initiatives related to sustainability were identified, which means that there is evidence of adoption of practices that align with sustainability assumptions, but which are not the core of operations and business. These practices are interconnected the potential application of digital technologies. Conclusions: this study provides valuable insights for researchers, professionals, and policymakers interested in promoting sustainable entrepreneurship in the agtech sector.