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THE INFLUENCE OF FASHION CONSCIOUSNESS AND BRAND IMAGE ON PURCHASE DECISION: A SURVEY ON FEMALE CONSUMER AT HOUSE OF RIA MIRANDA

  • Devita L
  • Sahara A
Russian Journal of Agricultural and Socio-Economic Sciences (2018) 77(5) 54-59
DOI: 10.18551/rjoas.2018-05.07
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Abstract

… O'Cass and Siahtiri (2013) define fashion-conscious consumers as people who are deeply involved with everything about fashion. Fashion consciousness depicts someone's consciousness of fashion and ability to choose, dress equally or imitate and be responsive to fashion …

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APA

Devita, L. D. R., & Sahara, A. (2018). THE INFLUENCE OF FASHION CONSCIOUSNESS AND BRAND IMAGE ON PURCHASE DECISION: A SURVEY ON FEMALE CONSUMER AT HOUSE OF RIA MIRANDA. Russian Journal of Agricultural and Socio-Economic Sciences, 77(5), 54–59. https://doi.org/10.18551/rjoas.2018-05.07

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