Leveraging Big Data Technology for the Development of Rural Cultural Tourism Infrastructure

Abstract

In order to improve the development effect of rural cultural tourism products, this paper combines the wisdom of tourism to develop rural tourism cultural products. Moreover, with the guidance of big data technology, this paper combines the needs of data analysis of rural cultural tourism product development to improve the traditional big data algorithm, and proposes an improved whale algorithm. Simultaneously, this paper starts from the actual situation of rural cultural tourism to construct a rural cultural tourism product development system that can be used for intelligent analysis. In addition, guided by user needs, this paper uses user experience as an entry point to explore the needs of tourists for rural tourism information services, and builds user experience function modules in the system, and interprets the user experience process and consumption process in detail. Finally, this paper designs experiments for system analysis. The research results show that the system constructed in this paper can play a good auxiliary role in the development of rural cultural tourism products.