Coffee Agro-Technopark Development Strategy in Tabanan Regency to Strengthen Agriculture and Tourism Synergism

Abstract

Tabanan Regency has various superior agricultural commodities, including coffee plantations and potential tourist attractions. Tabanan's agriculture and tourism sectors have not been fully exploited, so the two have not yet run synergistically. Planning for an agro-technopark (ATP) is expected to create a production area based on agricultural technology, livestock and natural beauty. The ATP will leverage the potential of upstream and downstream agribusiness, infrastructure, and supporting services in coffee production, processing, and marketing. The research objective was to identify the sub-system of input, process, output, and development strategy of coffee ATP in Munduk Temu, Tabanan Regency. Data collection was carried out in two stages: secondary data collection with document study methods and primary data collection in the field using observation and interview methods. Data were analyzed using SWOT and strategic priority determination using Quantitative Strategic Planning Matrix (QSPM) analysis. The results showed that coffee cultivation with an integrated system supporting coffee ATP in Muduk Temu Tabanan fulfills input, process, and output requirements. Still, the quantity and quality of each sub-system need to be improved. The strategic position of coffee ATP development is in quadrant I (SO Strategy). Strategic priorities with the highest TAS value: 1) implementing technological innovations for managing pre-harvest and post-harvest Robusta coffee to support product diversification (st5 = TAS 6.94); 2) Policies from the local government in regulation and providing assistance to Subak Abian in supporting the development of ATP Coffee (st1= TAS 6.87); 3) Implementing crop-livestock integration to optimize resource potential (st3=TAS 6.86); 4) Implementing research results and studies based on superior products (st.4 = TAS 6.62). It is necessary to strengthen the institutional synergy between Village Owned Enterprises (Bumdes) managers, Subak Abian, and tourism stakeholders in improving the agricultural sector in synergy with the tourism sector.