Embracing Covid-19 pandemic: Entrepreneurship within the Indigenous context

Abstract

Resilience implies a continuous transformation process and learning through a crisis. The study aims to identify the role of resilience during the Covid-19 pandemic. To identify the most challenging transformations of the entrepreneurs, we explored the extent to which business models were altered through the first and second Covid-19 lockdowns. The narrative research design was adopted to provide insights into entrepreneurs' thoughts, emotions, and interpretations' by taking on the stories of seven indigenous entrepreneurs of India. Social capital (family and community) and problem-focused coping gained prominence in developing the resilience of the indigenous entrepreneurs throughout the crisis, while emotion-focused coping emerged as the initial strategy utilized against the crisis.