La radio glocal cross-media: la alternativa ante la reducción de espacios de proximidad local en la radio convencional

Abstract

Palabras clave: Información, Proximidad, Radio-periódico, Inmediatez, Cross-media, Transmedia ResumenLas cadenas radiofónicas españolas, Ser, Onda Cero, Cope y RNE (Radio 5 Todo Noticias) compiten por la reducción de la proximidad local, sin reparar en las consecuencias y fijando como objetivo los recortes económicos.Las cadenas radiofónicas, mediante un proceso de mimetismo, aplican una misma pauta de programación local, y tienden a instaurar un nuevo modelo radiofónico: la “radio-periódico”. Este modelo supone la pérdida de dos de las principales características de la radio: la inmediatez y la cercanía.La estrategia de reducción de contenidos locales no supone en este contexto una contradicción si se compensa mediante las herramientas que propicien que el “prosumer” acceda a contenidos “glocales”, facilitando la actividad cross-media  y el relato transmedia. Keywords: Information, Proximity, Radio-newspaper, Immediacy, Cross-media, Transmedia AbstractThe Spanish radio stations Ser, Onda Cero, Cope and RNE (Radio 5 Todo Noticias) compete for the reduction of local proximity, without thinking about the consequences and setting the economic cutbacks as the only objective.The radio stations, through a mimicry process, make use of the same pattern of local schedule, having established a new radio model: the radio-newspaper. This model means the loss of two of the main radio features: The immediacy and the nearness.The reduction of local content strategy does not mean, in this context, a contradiction if it is offsetting by the tools that propitiate the access of the "prosumer" to "glocal" contents, making easier the cross-media activity and the transmedia stories.The Spanish radio stations Ser, Onda Cero, Cope and RNE (Radio 5 Todo Noticias) compete for the reduction of local proximity, without thinking about the consequences and setting the economic cutbacks as the only objective. The radio stations, through a mimicry process, make use of the same pattern of local schedule, having established a new radio model: the radio-newspaper. This model means the loss of two of the main radio features: The immediacy and the nearness. The reduction of local content strategy does not mean, in this context, a contradiction if it is offsetting by the tools that propitiate the access of the “prosumer” to “glocal” contents, making easier the cross-media activity and the transmedia stories.