Cultivating future fundraisers of color at historically black colleges and universities

Abstract

Although population predictions suggest that over the next 40 years, minorities will become the new majority in the country, the fundraising profession is not listening to these predictions as its demographics remain unchanged. The fact that President Obama has called for more Americans to become college educated, which says more and more people of color will be tomorrow's alumni base, seemingly would indicate an increased need for fundraisers of color. This article focuses on a possible solution to this dilemma by suggesting historically black colleges cultivate their own future fundraisers to satisfy the nation's growing need for fundraisers of color. © 2010 Macmillan Publishers Ltd.