The Relationship between the Decision-Making Process and the Emotional Intelligence in E-Society: A Time Series Analysis of Choosing a University Product

Abstract

Keywords: Emotional intelligence, E-society, University marketing, Time series analysis DOI: 10.24818/issn14531305/24.1.2020.08 (ProQuest: ... denotes formulae omitted.) 1 Introduction In the new circumstances of today's society, the need for continuous adaptation, as well as the prediction of consumers' wishes, become a sine-qua-non element in any type of organization. Alnfrah and Mouselli [1] have content that is truly meaningful, claiming that we live in the era of "globalized knowledge that became the basis of the production process" and more than ever, this process consists not of physical elements but of the individual and social capital, which represents the most valuable resource of organizations. [...]from the moment when the focus was on the possession of the private monopoly, on the waste of material goods (the capitalist and industrial society), it was reached a period when the intangible (the information) possesses the full attention and and many characteristic changes of the new society have a great degree of differences. The role of marketing science in today's society becomes essential, in order to connect the organization with its consumers. [...]marketing in the e-society puts at its center the individualized customer, with his needs and desires, trying to fulfill in this way as many of them as possible. An extremely interesting approach on emotional intelligence has Mayer et. all [4], which assigns a set of seven principles to it, as follows: * Emotional intelligence is a mental ability; * Emotional intelligence is better measured as a skill; * Intelligent problem solving does not necessarily correspond to intelligent behavior; * A specific test is needed to measure it; * A well-defined test can prove to be a skill; * Emotional intelligence is a "broad intelligence"; * Emotional intelligence is intelligence based on the processing of hot information.