Shopping Decision Millennials and Baby Boomers In Indonesia E-Commerce

Abstract

Marketing strategy in E-Commerce companies is very important thing because along with the globalization, marketing also changed the way marketing used to be. E-Commerce can reach their consumers widely, so they need to approach their customer more with their strength and benefit especially in privacy concern (Bruseke, 2016). E-Commerce in Indonesia is growing up so fast because Indonesian people have a tendency to find cheaper prices and ease of shopping. E-Commerce business with a good marketing strategy focused on this demography should result in stable returns over the next few decade. Millennials are more dependent on their gadget. So it’s very easy for millennial to access application to buy something from the internet. It’s also obvious that millennials have a different approach to shopping with the baby boomers. Millennials prefer more affordable price tag and fast shipping. Along with that baby boomers don’t really mind about the price.