THE RELATIONSHIP OF LONELINESS WITH CELEBRITY WORSHIP IN ADULT WOMEN

Abstract

The aim of this research at Bhayangkara University, Greater Jakarta is to determine the relationship between adult women's feelings of loneliness and their admiration for celebrities. The method used is purposive sampling combined with a non-probability sampling approach and quantitative research design. The participants in this research consisted of adult undergraduate students enrolled in the Management Study Program at Bhayangkara University, Faculty of Economics and Business, Greater Jakarta.  This research involved 200 respondents as samples. Data analysis uses multiple linear analysis with the help of SPSS version 25. The research results in this study show that the normality test, linearity test, correlation test and homogeneity test, the loneliness variable and the celebrity worship variable have data that is normally distributed, has a linear nature, and has a relationship. which are correlated and have a homogeneous relationship.