DAM in marketing operations and the emergence of customer engagement objects – An interview with Chetan Saiya, CEO of Assetlink

Abstract

From primarily being a tool involved in structuring, organizing and managing the digital content, Digital Asset Management (DAM) now bridges the wide gap between a Customer Relationship Management (CRM) solution and outbound or inbound marketing programs. Chetan Saiya, CEO of Assetlink Corporation speaks with Michael Moon on the crucial role DAM plays as an integrated part of an in-trend business process all of the way from planning, to workflows, to actual creation, distribution and actual tracking in the distributed environment. [ABSTRACT FROM AUTHOR]