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A Comparison of Measuring Willingness to Pay by the Conjoint Measurement

  • Nishimoto A
  • Katsumata S
Journal of Marketing & Distribution (2018) 21(3) 15-25
DOI: 10.5844/jsmd.21.3_15
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Nishimoto, A., & Katsumata, S. (2018). A Comparison of Measuring Willingness to Pay by the Conjoint Measurement. Journal of Marketing & Distribution, 21(3), 15–25. https://doi.org/10.5844/jsmd.21.3_15

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