Abstract
… media in social marketing to assist social marketing practitioners and researchers to design effective programmes. It deliberately takes a ‘social’ approach to social marketing, moving …
Cite
CITATION STYLE
APA
Parker, L., & Brennan, L. (2020). Reinforcing the social in social marketing. In Social Marketing and Advertising in the Age of Social Media. Edward Elgar Publishing. https://doi.org/10.4337/9781786434678.00008
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