Shorn Scalps and Perceptions of Male Dominance

Abstract

Three studies contribute to the literature on dominance and nonverbal behavior (Ellyson & Dovidio, 1985) by examining how a man's choice to shave his head influences person perception. In Study 1, men with shaved heads were rated as more dominant than similar men with full heads of hair. In Study 2, men whose hair was digitally removed were perceived as more dominant, taller, and stronger than their authentic selves. Study 3 extends these results with nonphotographic stimuli and demonstrates how men experiencing natural hair loss may improve their interpersonal standing by shaving. Theories of signaling, norm violation, and stereotypes are examined as explanations for the effect. Practical implications for men's psychological, social, and economic outlooks are also discussed. © The Author(s) 2012.