Improving medium small micro enterprise’ (MSME) performance

Abstract

The contribution of Indonesia's medium, small and micro to Gross Domestic Product in 2018 at 60.34%. There are MSME's weaknesses (1) business capital (2) entrepreneurship (3) product innovation (4) distributing products (5) marketing (6) mentor/coach (7) transaction recording via online (8) no branding (9) customer loyalty (10) business permit. The variables X are leadership, innovation, and financial recording. The dependent variable is Y business performance. The correlation of leadership to finance has an effect, the correlation between financial and business performance has significant, and the correlation between innovation and business performance shows weak. The conclusion for operational management is fit as well as leadership, innovation, and financial recording improve business performance, however, innovation is not given effect on business performance.