Disruptive Innovations and Deep Market Penetration with Respect to Timing

Abstract

This research analyses the impact of ‘timing’ on the success of disruptive technologies and deep market penetration. The essential components to view a firm as a disruptive innovation, as well as aspects associated with it, are the main subjects of this study. This paper also includes the definition of the term 'timing'; in relation to disruptive innovations. This study focuses on such examples of disruptive innovations in distinct markets: 1) Tesla and 2) Urban Company. Both of these will serve as a depiction of the real-life situations on how ‘timing’ aided them in breaking into their respective sectors. Finally, the research examines the many underlying variables that aided each disruptive company's establishment.