Determinants of online purchase decision of green products

Abstract

The awareness of green environment among the common man have made them choose green products over non green products. Green companies now try to manufacture green products that are more economical. There are global green companies to local household groups that manufacture green products. These are the outcomes of the green movement that made people become more eco-friendly in their day to day lives. This paper addresses the impact of green product features like green label, green package, green advertisements etc. on consumer’s online buying decision. The analysis is carried out using regression methods. The studies would help green product manufacturers and online shopping companies to identify the green product features that influence the online green customers.