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Marketing’s Role in Supply Chain Success

Springer Nature, (2015), 324
DOI: 10.1007/978-3-319-10912-1_108
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Daugherty, P., Ellinger, A., Hummel, A., & Piercy, N. (2015). Marketing’s Role in Supply Chain Success. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 324). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_108

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