Factors affecting processing mode in visual search

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Abstract

Visual search was studied under a variety of conditions to clarify some differences among the results of previous investigations and to provide a testing ground for models of visual information processing. Display configuration, target and field composition, exposure duration, and display size (up to 16 elements) were among the parameters investigated. In some conditions, mean reaction time was essentially invariant with display size, while in other conditions it increased substantially and linearly with display size. Current models of visual information processing were evaluated in the light of these and previous findings; all were found wanting. The data seem to demand a system subject to flexible cognitive control processes. © 1973 Psychonomic Society, Inc.

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Egeth, H., Atkinsons, J., Gilmore, G., & Marcus, N. (1973). Factors affecting processing mode in visual search. Perception & Psychophysics, 13(3), 394–402. https://doi.org/10.3758/BF03205792

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