Attract New Students With School Image, Costs and Promotions

Abstract

Promotion is a type of communication that provides explanations and convinces potential consumers about goods and services to gain attention, educate, remind, and convince potential consumers. This research uses quantitative with a causality approach. The sample in this study consisted of 87 respondents with a sampling technique using probability sampling technique, namely random or random sampling. Data collection was carried out by distributing questionnaires to respondents and then carrying out a multiple linear regression test with the help of SPSS. The results of this research show that school image has a significant effect on student interest. This conclusion refers to the results of hypothesis testing with the t-test, where t-count > t-table (2,442 > 1,989) and the significance level is less than 0.05 (00.0 < 0.05). costs do not have a significant influence on student interest, this conclusion refers to the results of the t-test hypothesis where the calculated t is smaller than the t table (0.319 < 1.989) and the significance level is more than 0.05 (0.196 > 0.05). The promotion has a significant influence on student interest. This conclusion refers to the results of hypothesis testing with the t-test where t count > t table (5.216 > 1.989) and a significance level of less than 0.05 (00.0 < 0.05). school image, costs, and promotion simultaneously have a positive influence on student interest. This conclusion refers to the results of the f test where calculated f > f table (22,220 > 2.32) and the significance level is less than 0.05 (0.00 < 0.05).