ORIENTASI KONSUMEN, OPORTUNISME KONSUMEN, PERJANJIAN KONTRAKTUAL, KOMITMEN SUMBER DAYA DAN KEMAMPUAN REVERSE LOGISTIC

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui hubungan antara kemampuan reverse logistic dengan orientasi konsumen, oportunisme konsumen, komitmen sumber daya dan perjanjian kontraktual serta menguji hubungan antara kemampuan reverse logistic terhadap penghematan biaya. Data didapatkan melalui kuesioner dan dianalisis menggunakan SmartPLS. Uji menunjukkan tidak terdapat hubungan yang signifikan antara orientasi konsumen dengan kemampuan reverse logistic. Sementara itu, oportunisme konsumen berpengaruh negatif terhadap kemampuan reverse logistic, sedangkan komitmen sumber daya dan perjanjian kontraktual berpengaruh positif terhadap kemampuan reverse logistic. Selain itu, kemampuan reverse logistic memiliki hubungan negatif dengan penghematan biaya. Abstract This research aimed to investigate the relationship between reverse logistic capabilities with customer orientation, customer opportunism, resource commitments and contractual arrangements and investigate the relationship between reverse logistic capabilities and cost saving. Data from 30 respondents were collected using questionnaire then analyzed using SmartPLS. Hypotheses testing indicated the absence of relationship between customer orientation and reverse logistic capability. Research also found that resource commitment and contractual arrangement have positive relationship with reverse logistic capability, while negative relationship empirically proven on the relationship between reverse logistic capability and cost saving.