Pengaruh Citra Merek, Harga dan Social Influence terhadap Minat Beli Produk Hijab Buttonscarves

Abstract

The purpose of this study is to know how brand image, price and social inequality impact buying hijab scarves. The problem was focused on people who had never bought hijab straw scarves. Data is collected by disseminating questionnaires through Google forms. The study employed a quantitative method with the number of samples was 125 people. The study was conducted using IBM SPSS data processing software (statistical product and service solution) version 25.0 of the data analysis explains that the relationship between variable brand image, price and social challenges to buying hijab buttinscarves is both positive and significant.