NEW BUSINESS MODEL IN THE GROWING E-SPORTS INDUSTRY

Abstract

E-sports - competition based playing of video games is becoming a growing industry and an increasingly frequent subject of various international research. Th e purpose of this analysis is to design a new, innovative business model in the e-sports industry, which it will be possible to apply in the form of a signifi cant business opportunity. Th e main goals of this paper include determining the key components of the success of e-sports in the growing video game industry and presenting some innovative ways of using them in the form of new business opportunities. By observing the concept of e-sports through several components, it is possible to analyze their profi tability and the possibility of profi ting primarily from the entrepreneurship perspective. Furthermore, the paper determines the segmentation of the e-sports target market and compares it to the traditional sports markets, since these two concepts, according to various authors, should be viewed separately.