Journal Article

Chasing the Fame: Investing in Brand Equity

  • Feng W
  • Reich R
  • Sheng Y
SSRN Electronic Journal (2021)
DOI: 10.2139/ssrn.3860419
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Feng, W., Reich, R. W., & Sheng, Y. (2021). Chasing the Fame: Investing in Brand Equity. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3860419

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