Information seeking behaviour and usage on a multi-media platform: Case study Europeana

Abstract

The article examines the usage of the Europeana.eu website, a multi-lingual online collection of millions of digitized items from European museums, libraries, archives and multi-media collections. It concentrates on three aspects of use: (1) stickiness and site loyalty; (2) social media referrals; (3) that associated with virtual exhibitions. Three methods for obtaining the data are examined: Google analytics, ClickStream logs and http server logs. The analyses produced by Google Analytics are highlighted in the article.