A Proposed Framework on Urban Vacationers Motivation in Visiting Spa and Wellness Centre

Abstract

Visiting Spa and wellness tourism centre is a new social trend among wellness tourist around Malaysia. The fact shows that the number of spa and wellness centre increases from year to year and the practice towards healthier lifestyle were accepted worldwide. The individual health and wellness concern is one of the significant factors that contribute to the succession of the spa and wellness industry. This paper aimed to examine the literature on the factors influencing tourist motivation towards visiting spa and wellness tourism destinations. The literature reviews shows that there will be a positive relationship between relaxation and relief, health and beauty, escape and selfdevelopment with travel motivation among tourist. The findings of this study are expected to fill the gap in the literature by extending the knowledge of existing literature on Spa motivation and to educate the public knowledge and professional service delivery.