Study on Green Enterprise Quality Management Based on Sustainable Development

Abstract

Total quality management (TQM) is one of the quality-oriented approaches that many organizations imply and has been considered the important basis of competitive advantage of the organizations. Since the concept of sustainable development was put forward, global green awareness has continued to rise, and the world economy has moved toward a greener direction. Under the global green demands, the traditional ideas of TQM can not adapt to the development of enterprises to provide the green products. Meeting the green demands, the enterprises should pay attention on environmental production, focus on green products demands, ideas of TQM should be shifted from total quality management to the innovation of Green Enterprise Quality Management under the sustainable development environment. Based on the requirements of the sustainable development strategy, to meet the growing demand of the green consumption and to improve the sustainable competitiveness of the enterprise, the ideas of green enterprise quality management was proposed and its characteristics were analyzed. Comparison with total quality management, the similarities and differences between TQM and the Green Enterprise Quality Management were further further. The conclusion of this paper is that the implementation principles of Green Quality Management should be adhered to when the enterprises provide green products under sustainable development.