Entrepreneurial orientation and innovation intensity: A synthetic literature review

Abstract

Objective: This article reviews the empirical findings directly or indirectly linking Entrepreneurial Orientation to Innovation Intensity in the period 2008-2018. It also investigates the fuzzy concept of Innovation Intensity and suggests some research avenues in the future.Research Design & Methods: The research method is based on critical and synthetic literature review. In a three-steps process, relevant papers were identified and classified. These samples were then analyzed and put into a perspective of the explaining then linking the concepts of Entrepreneurial Orientation and Innovation Intensity. Based on that, recommendations for future research are presented.Findings: Although many studies insinuate a positive relationship between Entrepreneurial Orientation and Innovation Intensity, there is no empirical research specifically targeting this link. The main reason seems to be a lack of clarity around the concept of “Intensity” itself.Contribution & Value Added: This study introduces a conceptualization of Innovation Intensity based studying the extant literature. Furthermore, it is good starting point for scholars interested in clarifying the concept of Innovation Intensity or/and determining the nature of relationship linking this latter and Entrepreneurial Orientation.