MARKING PHEROMONES OF MEGABOMBUS SYLVARUM (L.) AND M. RUDERARIUS (MULLER) MALES (HYMENOPTERA : APIDAE)

Abstract

Historically, academic health centers (AHCs) have detached themselves from commercialism and entrepreneurism, viewing these activities as being inconsistent with many of their core academic values. Word-of-mouth promotion was their primary, if not sole, marketing strategy. Less emphasis was placed on preparing, pricing, distributing, and promoting these services to targeted audiences. Understanding customers' needs was not a top priority.