To the max

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Abstract

Feeling overworked? Consider Max Lambright. He fired his sales force, scrapped his compensation plan, and, by the way, doubled revenues - in just two years.

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APA

Brewer, G. (1996). To the max. Sales and Marketing Management, 148(3), 35. https://doi.org/10.12968/nuwa.2025.2.24

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