Turist Rehberlerinin Artırılmış Gerçeklik Uygulamalarına Yönelik Algılarının Belirlenmesi

Abstract

The use of augmented reality applications is important in terms of enriching the display methods in museums and preserving cultural elements in the cultural heritage areas and ensuring that tourists are better understood. The use of augmented reality applications that can support tourist guides and improve their quality of service while performing their profession, makes the tour a compelling experience, while providing tourists with a better level of information on the subjects described. In this context, the main purpose of this study is to determine the perception levels of tourist guides towards augmented reality applications. The data of the study was obtained by face-to-face and telephone interviews with tourist guides through semi-structured interview form. In this study, which is designed as a qualitative research, descriptive analysis technique is used within the scope of phenomenological research design. Since only 22 tourist guides from 100 tourist guides included in the study were informed about augmented reality applications, the views of the relevant tourist guides could be evaluated. In this respect, it is concluded that the awareness level of augmented reality applications is low among tourist guides. Relevant tourist guides mentioned that the use of augmented reality applications during tours is important, but also stated that there will be positive effects on tourist guides and tourists. Because of the inadequate number of augmented reality applications used during the tours, and therefore the tourist guides cannot experience these applications sufficiently, it is thought that the guides have low levels of satisfaction and recommended rates for augmented reality applications.